Privacy & Terms.

The Baronix ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our websites, applications, and services — including DhiyoU and SyuTaa — (collectively, the "Services").

We collect information that you provide directly to us, information we obtain automatically when you use our Services, and information from third parties.

Information You Provide

• Account registration details (name, email address, password)
• Profile information such as style preferences, wardrobe inventory, and body measurements (for DhiyoU and SyuTaa respectively)
• Payment and billing information processed via secure third-party gateways
• Communications you send to us, including support requests and feedback
• Any other data you voluntarily submit through our platforms

Information Collected Automatically

• Device identifiers, IP address, browser type, and operating system
• Usage data — pages visited, features used, time spent, click patterns
• Cookies and similar tracking technologies (see Section 05)
• Location data, with your explicit permission, to provide region-specific features

Information from Third Parties

• Social login providers (Google, Apple) if you choose to connect them
• Analytics and advertising partners, in aggregated or pseudonymised form

We use the information we collect to provide, improve, and personalize our Services. Specifically, we use your data to:

• Create and manage your account and deliver the core functionality of our products
• Power personalization features — such as outfit recommendations in DhiyoU or custom fit generation in SyuTaa
• Process transactions and send related information, including purchase confirmations and invoices
• Send you product updates, marketing communications, and promotional offers (where you have consented)
• Monitor and analyze usage trends to improve performance and user experience
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Comply with legal obligations and resolve disputes

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: Trusted vendors who assist us in operating our Services (e.g., cloud hosting, payment processing, email delivery, analytics). These parties are contractually bound to handle data only as instructed by us.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred. We will notify you before your data becomes subject to a different privacy policy.
• Legal Requirements: When disclosure is required by law, regulation, judicial order, or to protect the rights, property, or safety of The Baronix, our users, or the public.
• With Your Consent: For any other purpose with your explicit consent.

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and serve relevant content. The types of cookies we use include:

• Essential Cookies: Necessary for the basic functionality of our Services (e.g., authentication, session management). These cannot be disabled.
• Analytical Cookies: Help us understand how visitors interact with our Services (e.g., Google Analytics). Data is aggregated and anonymized where possible.
• Functional Cookies: Remember your preferences (e.g., language, theme) to provide a more personalized experience.
• Marketing Cookies: Used to deliver relevant advertisements. You may opt out via your browser settings or our cookie preference center.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, and whether we can achieve the purposes of processing through other means.

Upon account deletion, we will delete or anonymize your personal data within 90 days, except where retention is required for legal, tax, or regulatory obligations.

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior processing

To exercise any of these rights, please contact us at the details provided in Section 10. We will respond within 30 days. We may need to verify your identity before processing your request.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/HTTPS), hashed password storage, access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in high risk to your rights, we will notify you and the relevant authorities as required by law.

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a child under 18 has provided us with personal data, we will take steps to delete such information. If you believe we may have collected data from a minor, please contact us immediately.

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please reach out to our Privacy team: